![]() It was just two weeks ago that Parallax Pro was unleashed on the world. Talk about storytelling with design.ĭon’t you want to make people say “Wow” when they visit your website too?Īnd with out knowing anything but the basics about design? Then Parallax Pro may be for you This is the present and future of web design, and something tells me this isn’t the first time you’ve been exposed to it (even if you didn’t know what to call it).Īward-winning examples of Parallax design include the official website for the movie Life of Pi, Lexus, and NASA Prospect. In case you didn’t click on that last link, it takes you to the demo of Parallax Pro, the latest child theme released for the Genesis Framework by the StudioPress team.ĭo you notice how, as you scroll down the page, the words appear to move faster than the beautiful, high-resolution background images? Parallax scrolling is used in graphics and web design to create this effect and give a two-dimensional world a three-dimensional feel.įor a simple example of how this works horizontally in gaming, click here.įor a simple example of how this works vertically in web design, click here. Do you see how the objects in the background appear to move slower than those in the foreground? That’s parallax. You see the perspective shifting from right to left and left to right. ![]() What is parallax, anyway?ĭespite its jargony name, Parallax is actually a pretty simple concept: the change in the apparent position of an object when viewed from two different vantage points. That’s Parallax Pro for Genesis … the next generation of storytelling on the web. ![]() Wouldn’t it be great to have a design with the strength and style to lighten the storytelling load?Īnd what if such a design were simple to set up? What if it were as easy as slipping a cashmere sweater over a pressed collared shirt and the perfect color tie? But so often when we tell stories on the Internet, our words have to do all the heavy lifting. How do I know? Because it’s how I feel some of the time (okay, a lot of time) too. That’s how you feel some of the time, maybe a lot of time, when you sit down to deliver your message to your audience.
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